This advertising for BMW Mini is fantastic. The packaging was put out on the street with rubbish in Amsterdam after Christmas to look like someone had received a boxed and wrapped mini. Very clever! You can also see a YouTube video of how passers by reacted to the box.
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05/01/2010
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Very cool!
Posted by: Suze | 05/01/2010 at 11:48 AM
BMW has always been very creative with promotional material, and this is proof of that. Doesn't it make you want to buy a BMW Mini?
Posted by: SP | 19/08/2011 at 02:18 AM